Show TENDENCIAS 2015 (november 9th 2014)

Last Sunday November 9th, Alcántara Cosmética successfully held its XXI International Hairdressers Congress at the Conference Centre in Salamanca. An unavoidable event that every year joins Spanish and foreign professionals who compound the great Alcántara family. This year, TENDENCIAS 2015 was full dressed to introduce a catwalk of exceptional artistic and technical quality with Alcantara Creative Centre and Marvin Young as its unquestionable protagonists.

Hosted by Quique Jiménez "Torito", Tendencias 2015 began with the presentation of Traybell Densimetry 360º with vegetable stem cells, an innovative hair care which rejuvenates the hair fibre, increases its diameter and offers a global redensificant action with exceptional results. Ensures cell regeneration, slows hair aging and improves hair health.

The members of Alcántara Creative Centre (Esperanza Alcántara, Alejandro Cantano, Raquel Colmenero, Santiago Barbado, David Rodríguez, Silvia Mateos, Isabel Almaraz, Laura Reynals and Fátima Telo – make up) created their magic and performed "Vertigo" an attractive, impressive collection that evoked the magnificence of nature and its contrasts. Grouped by shades of colour, Alcántara’s stylists introduced us hair fashion trends for next season. A show where dreams become true; the daily becomes outstanding and where imagination and creativity are endless. Everything enlivened with exquisite touches of violin.

After the break, the revolution arrived ... the incredible Marvin Young, just landed from Los Angeles (USA) to amaze us with its staging and especially with the unique charisma of this showman born for the show. An internationally renowned stylist who got through to the audience, filling the stage of dynamism, joy, music and colour.

After the final apotheosis, the traditional fellowship meal was held with the presence of all conference attendees.