Alcántara Cosmética has participated one more year as an exhibitor at the International Cosmetics Fair, Cosmoprof 2016, held in Bologna (Italy) from 18th to 21st March.

A lot of representatives of foreign companies approached to Alcántara stand attracted by the innovative image of the products, their quality and effectiveness.

The launching of Violett Plex Color System, comprised by Protein Complex, Shampoo, Mask and Spray was very welcome due to the smart design and its new formulation with active principles of the highest quality: vegetal protein complex, Chia seed oil or Crambe Abyssinica seed oil...Among their proprieties can be stood out the protection of hair from physical or chemical processes; the reduction of the risk of breakage and the prolongation of colour.

The anti-aging, densifing hair care Traybell Densimetry 360º; Violett Premium ammonia free coloration or Millenium Touch styling line, among other products, also raised the interest of visitors.

All this has contributed to the achievement of important international contacts. The managers of the company present at Cosmoprof have highly valued the participation of Alcántara Cosmética in this international exhibition.